Corporate Management - Business goes holistic
by Kiran Gulrajani
The Conscious Capitalism
Institute (CCI), in partnership
with the Confederation of Indian
Industries, organised a summit on
9-10 March 2010 at Mumbai. The
event attracted a milestone gathering
of organisations interested in
reclaiming their greatness and their
larger role towards society.
Kapil Sibal with Dr JJ Irani and Dr Shubhro Sen
The CCI was started by Dr Raj
Sisodia, a professor of marketing
at Bentley University, USA,
and Dr Shubhro Sen, a visiting
professor at Bentley University.
The duo was inspired by a book
written by Dr Sisodia called Firms
of Endearment: How World Class
Companies Profit from Passion
and Purpose. The book evaluates
the performance of a few companies
like Google, Honda, Whole
Foods, Toyota and others who
have departed from the paradigm
of maximising shareholder wealth
for a holistic credo called SPICE,
that looks to please all stakeholders
viz: Society, Partners, Investors,
Customers, Employees and
Environment. These companies
outperformed business-as-usual
by 900 per cent. Through CCI, the
professors hope to popularise this
broader and more holistic worldview
within corporate India.
Many courageous visionaries,
early adopters of a brave new paradigm,
added value to the gathering.
After Dr J J Irani’s (director, Tata
Sons) welcome remarks, Raj Sisodia
shared how the CCI movement is
most relevant in India now since
it derives inspiration from ancient
Indian wisdom and because of
India’s vantage position in the
world today. SBI Chariman, OP
Bhatt, attributed the resurgence of
SBI to the personal transformation
journey of more than two hundred
thousand people through the
Citizen SBI initiative. The initiative
was an HR process designed to
bring about spiritual transformation
in the employees of this major
Indian bank. Many lives changed in
profound ways, he admitted.
The Union Minister for Human
Resource Development, Kapil
Sibal, in his keynote address,
emphasised the need for corporate
India to invest in business solutions
for problems at the bottom
of the pyramid.
Sadhguru Jaggi Vasudev of Isha
Yoga invited leaders to expand their
perceptions and see the interconnectedness
of self and all life. “How
would you treat your employees
once you know that you are all
one?” he challenged in a humorous
and, yet thought-provoking talk.
Senior corporate executives
mingled with leaders shaping
education in the country, authors,
young entrepreneurs, leadership
coaches and more. The summit
invoked and evoked the spirit of
hope, ushering in a new world in
which conscious and caring businesses
create more prosperity and
joy for themselves, their stakeholders
and all of society.
Contact: www.cc-institute.com
Kiran Gulrajani (kirangul@gmail.com) is the CEO and
Chief Mentor, CoEvolve and co-founder Enable
(previously www.eternalelearning.com) and Dr. Santhan Reddy
(santhan@deepredink.com) is co-founder, DeepRedInk
 |
|||||
|
HOME | SUBSCRIBE | WALLPAPERS | ADVERTISING | POLICY | PRACTITIONERS | WRITERS | PEOPLE | ABOUT | CONTACT | ||||
