Usually good coaches will use and follow these principles:

o Listening is more important than talking
o What motivates people must be understood
o Everyone is capable of achieving more
o A person's past is no indication of his future
o People's beliefs about what is possible for themselves are their only limits
o A coach must always provide full support
o Coaches don't provide the answers
o Coaching does not include criticising people
o All coaching is completely confidential
o Some people's needs cannot be met by coaching, and coaches recognise clients with these needs