By playing on the deepest of drives and highest of ideals within us, sports help us to conquer our destiny and transcend our lives.

How coaches can build character through sports

o Create and enjoin an attitude towards sports that promotes core ethical values such as respect, caring, compassion, honesty and dedication
o Define values clearly and specific behaviour as acceptable or otherwise
o Strike a balance between the drive to win and adherence to desired core values
o Be proactive by devising a game plan to help implement character-building
o Ensure a positive learning environment based on mutual trust and respect between coaches and students
o Promote positive role modelling
o Always respect individual and developmental differences
o Try to develop broad-based communitywide support for a character-based sports programme
o Link sports to other areas of the athlete's life and environment
o Constantly evaluate the programme's effectiveness