Buy Followers on Instagram and Implement Other Useful Tips During COVID-19
Even though governments across the globe are gradually releasing the lockdown phase, we are still under the COVID-19 impact. The virus infection is rising, and the medical fraternity is trying to arrive at a vaccine and probable cure. There have been reports about successful medical trials and drugs to treat the pandemic. But we are yet to witness the positive results. However, as businesses have started to resume operations, companies are trying to compensate for the loss that occurred because of lockdown gradually.
From marketing to brand promotion, every strategy needs a facelift. The same applies to social media. Most brands and business owners today count on Instagram to promote their business. Going forward, they need to implement a few changes in using this social media platform.
Why should you buy followers on Instagram?
Having a big follower base on Instagram is beneficial. Now that brands and business owners will try to get more business, the follower base will act in their favor. Usually, clients check the social media profile to make an initial impression. A decent to increasing Instagram follower count adds to a brand’s and business firm's credibility and popularity. And everybody wants to do business with a known firm or start-up business.
So, do you need a boost in your Instagram follower count? If yes, you can join hands with service providers to help you buy followers on Instagram. There are multiple packages from which you can choose from, depending on your business requirement. Also, it makes sense that you gradually increase the follower count instead of adding it up by a vast number overnight. Making gradual follower addition will make the rise in numbers seem credible.
Planning your social media strategy on Instagram
You need to undertake a different approach with your social media strategy on Instagram during this COVID-19 phase. Some of the best strategies to implement are:
It would be best if you stopped using any insensitive language on Instagram
COVID-19 pandemic outbreak has made people nervous and fearful beyond their imagination. Hence, it is necessary not to make any insensitive or biased post concerning the pandemic spread, the government rules, the clinical trials, and the like. It's good to share your products and services, but in a way that it resolves people's queries. If you are making a post about the pandemic, check the terms you are using. Make sure that these terms are medically correct and don't add to the reader's confusion.
Have an appropriate tone and consistent voice
When you maintain a brand voice, you must ensure that your Instagram content is compatible with the present situation. It would be best if you stay updated with the changes that occur daily. Taking a weekly or fortnightly update is the right choice. What did work for you a week back might fail to work now! So, you have to design and update your strategy accordingly.
Assist your community
You can share an on-brand community assistance initiative. Allow your employees, company, clients, and others to lead it. It is a sensible initiative keeping in mind the crisis we are undergoing. You can also work towards raising a fund for hospital and medical staff. That will prove to be a kind gesture, and you can share images and videos of the same on Instagram. Sharing insider news and community updates is an excellent way to keep your audience engaged on Instagram. It's also a way to cater to your brand's corporate social responsibility goals and help it to stay relevant.
Communicate your present status
You have to update your business data concerning the measures you are undertaking to keep all your customers and employees safe. Post about the sanitation and cleanliness process you are about to implement hereon in your office set-up. It will give people the confidence to visit your store or to place an order online as and when they need it. If you need to keep your store closed for fixed hours to sanitize it, mention it on an Instagram post. It will help your followers and customers to stay updated and respect your time slots. Once you start sharing about your present condition, people can connect more with you. Additionally, you can also for suggestions that you can follow to serve your customers better. It will make your customers and followers feel counted.
You can experiment with video marketing
It is an excellent time to experiment with video marketing. Videos can engage people more than any other post. Make sure you shoot a short, crisp, and exciting video addressing the customer's queries and pain points. You can use various templates and edits to make it interesting. You can integrate this video on your website as well as other social media channels. For any assistance, get talking to an expert.
These are some of the best social media strategy tips that you can use on Instagram. It will help you to boost your brand awareness, online reputation, and provide you with excellent brand recall value.