Dr. Ruby Makhija of Delhi always wanted to do something to make our cities and our country cleaner and greener. Though most people complain about the system in our country, she wanted to be a part of the solution.
Dr. Makhija felt strongly about the need to reduce the use of single-use plastic, as it impacts the environment hugely, and decided to do something about it. In November 2021, she launched an initiative for making cloth bags and supplied them to the markets. In the beginning, this initiative was not well received by all because it was working out costlier than plastic bags. Shopkeepers did not wish to keep these bags for fear of losing their customers. To get around this bottleneck, she started the Why Waste Wednesday Foundation. Through this foundation, she encourages people to ditch
However, my family not only understood but also supported me wholeheartedly.” She also received full support from the Municipal Corporation of Delhi, without whom it wouldn’t have been possible to achieve her goals.
When ladies share their stories as to how Vikalp helped them earn their livelihood and support their families, it is truly overwhelming. They use the earnings to send their kids to school or buy books for them.
Dr Makhija wishes to see every shop as a Vikalp store so that consumers do not have to search for a cloth bag. She also wants to expand the services to include other alternatives to single use plastic.
– By Jamuna Rangchari
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